Nutline Redesign

Seeds Packaging

The key concept of the entire design is to reflect "the host of every party" on each packaging. Using distinct colors and patterns, the host is proper for every occasion. The design aims to create an emotional connection with the consumer while maintaining the brand's quality and professionalism perception.

The design was realized using rotogravure printing on flexible packaging with selective varnish. The packaging features matte foil with selective varnish, giving it a premium and professional appearance.

The challenge for the design team was to build on the brand's strongholds of high quality, professionalism, reliability, and innovation, while adding a touch of conviviality, approachability, and good mood. The objective was to make the packaging speak the consumer's language in order to increase preference and enhance visibility and appeal on the black seeds shelf.

The Nutline Redesign was awarded the Iron A' Design Award in 2016. This award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.